1. INTRODUCTION AND CONTACT INFORMATION
1.1 This Privacy Policy explains how DreilinuStadi.lv processes your personal data in connection with: (i) subscribing to receive news and updates, (ii) making a reservation in the online store.
1.2 It is important to us that you feel fully confident that we process your personal data with appropriate care. For this reason, we have implemented technical and organizational security measures to protect your personal data from unauthorized access and misuse. We encourage you to read this Privacy Policy carefully.
1.3 DreilinuStadi.lv acts as the data controller and, in this capacity, is responsible for the processing of your personal data carried out by our company or on our behalf. If you have any questions regarding personal data processing, please contact us: Dreiliņu stādi, SIA, Augusta Deglava 13, Riga, LV‑1008 Tel.: 25110011 Email: [email protected]
2. WHAT PERSONAL DATA DO WE PROCESS?
2.1 Personal data is any information that can be linked to you personally. We process different types of personal data depending on the nature of our relationship with you. If you disclose personal data of other individuals to us (e.g., family members), you are responsible for informing them about the contents of this document.
2.2 When you subscribe to receive news, we process your email address.
2.3 When you make a reservation on our website, we process your name, phone number, and email address. The reservation form also includes a section for your comments or requests in free form; such submissions are also processed. We may additionally process any other personal data you voluntarily provide, such as the types of plants you are looking for or how much you are willing to pay.
2.4 When you purchase plants from us or initiate a purchase requiring an invoice, we also process your personal identification number in addition to the information mentioned above.
2.5 When you visit our website, we process data related to your activities on the site, such as visited sections, search history, device identification number and other identifiers, device and software characteristics (e.g., site visit statistics, used links, IP address enabling us to determine approximate location), as well as data related to the availability and delivery of our advertising materials. We also use cookies for data collection; please refer to the dedicated cookie section for more information.
2.6 In addition, we may process data you provide when communicating with our sales or customer service specialists, such as your preferences regarding desired plants or submitted complaints. We may also obtain publicly available information about you from public registers, such as your address.
3. FOR WHAT PURPOSES DO WE PROCESS YOUR PERSONAL DATA?
3.1 All of the above information is used for the following purposes:
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to send you news and other marketing materials via email or SMS (you can always opt out using the links provided in each message);
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to send or offer information of interest to you (based on the information you have provided) about our goods and services you have shown interest in, as well as similar goods, via email, SMS, or phone call;
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to send or offer information of interest to you based on data collected through cookies, provided you have consented to their use (additional information about cookies and deletion is available in the cookie section), via email, SMS, or phone call;
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to use cookie‑based information about how you use our website in order to tailor and personalize the information we offer. Such tracking of your activities on our website is possible only if you have provided your email address or other identifying information (additional information on how to stop tracking is available in the cookie section);
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to send you invitations to events related to projects you have shown interest in, or similar projects;
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to prepare, administer, and conclude purchase agreements;
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to manage customer relationships, including communication regarding specific projects and customer service interactions;
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to send you marketing materials and information about services and products you have shown interest in, based on your preferred items, design solutions, and previous purchases;
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to conduct market and customer analysis, market research, and compile statistics;
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to fulfil our legal obligations and ensure legal protection in case of customer claims;
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to provide real‑time feedback on the performance of our applications, ensure users do not experience technical issues, prevent fraud attempts, and maintain the security of our online services.
4. WHEN ARE YOUR PERSONAL DATA DELETED?
4.1 We store your personal data for as long as necessary to achieve the purposes described above. When the data is no longer needed, it is deleted in accordance with our data deletion procedures. This means that some data may be stored longer than others.
4.2 For example, if you enter into a contract with us, the contract and communication with customer service (e.g., regarding claims or other matters) will be stored for the duration of the warranty period so that we can fulfil our obligations under the contract. Data may also be stored for a longer period to ensure our company’s protection in case of customer claims.
4.3 Cookie expiration periods are defined according to specific timeframes described in the cookie section.
5. WHAT IS THE LEGAL BASIS FOR PROCESSING PERSONAL DATA?
5.1 In most cases, we process personal data to provide the services you have requested or to fulfil the terms of a purchase agreement.
5.2 Other data processing activities are based on your consent, for example, receiving marketing materials and information about our services and products, and/or conducting market or customer analysis, market research, or compiling statistics.
5.3 Certain processing activities are based on legitimate interest, such as optimizing our sales and marketing activities, preventing potential fraud, conducting market research, improving website functionality, and performing statistical analysis.
6. TO WHOM DO WE DISCLOSE YOUR PERSONAL DATA?
6.1 In connection with sending news and project information, your data may be disclosed to other Dreilinustadi group companies (e.g., for marketing activities, service and campaign development), as well as external service providers (e.g., IT services, customer service, sales representatives). We are also required to disclose your data to public authorities if they request it based on a lawful request or administrative decision.
6.2 Companies to whom we disclose your data are permitted to process it only in accordance with our instructions. We also conclude agreements with these companies to ensure a high level of protection for your personal data.
7. YOUR RIGHTS REGARDING PERSONAL DATA PROCESSING
7.1 Under applicable data protection laws, you have the following rights regarding the processing of your personal data:
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the right of access — to obtain information about the personal data we process and receive a copy of the processed data;
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the right to rectification — to correct inaccurate data;
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the right to erasure — to request deletion of your personal data;
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the right to restrict processing — for example, if you contest the accuracy of the data we process;
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the right to data portability — to request that your personal data be transferred from our company to another company;
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the right to object to the processing of your personal data;
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the right to withdraw consent — withdrawal does not affect processing carried out before the withdrawal;
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the right to lodge a complaint with a supervisory authority if you believe our processing does not comply with applicable data protection laws.
7.2 Some of these rights may be exercised only in specific circumstances. If you wish to exercise any of your rights, please contact us using the contact information provided in the introduction of this document.